Why should businesses embrace Web3?

Sam Marksun
December 7, 2022


There are numerous benefits to transitioning to a decentralized web, but there will also be challenges. One of the biggest challenges will be for companies that have been built on collecting and selling user data. These companies will need to find new ways to generate revenue, as users will now have full control over their data and can choose to share it or keep it private.

The shift to Web 3.0 could create a more transparent market, as companies will need to compete based on providing quality products and services, rather than selling user data. In addition, the adoption of Web 3.0 will require a rethinking of business models, as traditional advertising will no longer be viable.

Permissionless blockchain 

Decentralized networks like blockchain provide a refreshing change of pace in a world where trust is often in short supply. With no central authority controlling the network, there is no risk of data manipulation by any one party for their benefit. This also means that the system is more equitable, as there is no bias or discrimination against any particular group.

The international appeal of blockchain technology is its potential to streamline digital asset transfers between businesses. The process is quick, efficient, and secure, which makes blockchain an attractive proposition for companies looking to do business internationally. The technology is still in its early stages, but it has the potential to revolutionize the way we interact with the world around us.


The cross-platform compatibility of Web 3.0 is one of its most exciting aspects. It will run on any device or platform, which is a major improvement from earlier versions of the web that were designed primarily for computers and smartphones. This will be good news for businesses and developers who create web applications, as they will no longer need to create separate versions for different operating systems.

Data ownership and control 

The internet as we know it is centralized, meaning a few large corporations own and control user data. This has caused privacy issues and given users little control over their data. However, new decentralized web 3.0 technologies are being developed that will eventually enable users to take control of their data.

When data ownership shifts to the users, companies will be freed from onerous compliance regulations. Clients will choose which parts of their data to share. This will transform business operations and give users control over their data.

Sam Marksun

Sam is a creative director for the Opus team and helps bring ideas to reality. Sam drives our online success with both beautiful design and production quality development.

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